Your decisions carry the weight of the club. The analysis behind them should match.
Boards at mid-tier clubs approve large investment decisions with limited independent analytical support. Forma provides the data layer that boards need — transfer outcome reviews, commercial benchmarks, and ownership reporting — without requiring an in-house analytics team.
Request a pilotaverage transfer outlay per window for a mid-tier club — most approved without outcome tracking
estimated commercial revenue gap vs. comparable clubs for clubs without structured benchmarking
independent analytical reviews of transfer outcomes at most clubs below Eredivisie top 8
Where the board's attention actually goes
Based on conversations with board members at NL, BE, and DE clubs
The financial and budget review block — 25% of board time — is where the analytical gap is most acute. Large decisions are made without structured outcome data or peer benchmarking.
Four board-level problems. Analytical solutions for each.
From transfer accountability to commercial benchmarks and ownership reporting — Forma gives the board an independent analytical layer it currently doesn't have.
You approved a €3M transfer fee. Twelve months later, you can't quantify whether it worked.
We sign players based on the TD's recommendation and the coach's input. After that, there's no structured review of whether the investment performed.
We build a transfer outcome model — actual performance vs. projected, squad contribution index, and market value trajectory — delivered 6 and 12 months after signing.
Your commercial revenue is below comparable clubs. Nobody in the room can tell you why.
We know our shirt sponsor contract is below market. We don't know by how much, or what the actual ceiling is given our current performance level.
We benchmark your commercial revenues — sponsorship, hospitality, merchandise — against comparable clubs by division, stadium size, and regional market. The output quantifies the gap and identifies which lever has the highest ceiling.
The coach and technical director disagree. You have no independent data layer to make the call.
When the coach says a player isn't working and the TD says we need to hold, I have no independent read on who's right. I end up deciding based on who I trust more.
We provide a neutral analytical view on the contested player — performance trend, role benchmark, market alternatives at same cost — that gives you an independent basis for the decision.
Ownership wants a financial narrative for this season. You have match results and a wage bill.
The annual review with our majority shareholder is in three weeks. They want to understand the financial trajectory. I have a P&L but no story behind it.
We produce a board-ready financial narrative: squad investment vs. sporting output, commercial performance vs. peer group, and a data-backed strategic outlook for the next 12 months.
How it works
We understand your current decision calendar — upcoming transfer window, commercial contract renewals, or ownership reporting cycle. One call is enough to scope the first report.
Forma runs the research using StatsBomb data and available market sources. Nothing is required from the club's side for the pilot.
Delivered as a clean document, formatted for board presentation. Ready for your next board meeting, ownership review, or internal planning session.
The first report is free. No commitment, no contract.
Start with a transfer outcome review or commercial benchmark. Free, no commitment.
The pilot is typically a transfer outcome analysis or a commercial revenue benchmark — whichever is most relevant to your current board cycle.
[email protected]PILOTS TAKE 5–7 WORKING DAYS FROM YOUR INITIAL BRIEFING · NO DATA UPLOADS REQUIRED