You coach with your eyes. Your eyes need better data behind them.
Coaches at mid-tier clubs make high-stakes decisions every week without a dedicated analyst. Forma fills that gap — not with a generic dashboard, but with specific answers to the questions you're actually asking.
Request a pilotfull-time analysts at most clubs below Eredivisie top 8
hours per week spent on video prep, most without structured benchmarks
performance dips go undetected for more than three matches before action is taken
Where your week actually goes
Based on conversations with coaches in NL, BE, and DE leagues
The largest block — video and session prep — is also the one where structured data makes the biggest difference. Most coaches are spending 35% of their week on preparation that could be sharper with pre-built opponent profiles and benchmarks.
Four problems every coach faces. One analytical layer that solves them.
Forma works on your specific questions — not generic metrics. Here are the four recurring challenges we solve for coaches at clubs like yours.
You spend hours on video. You still don't know if your press is actually working.
I watch every game back. But am I watching the right things? I can tell you which pressing moments failed — I can't tell you if our pressing structure is below league average or not.
We deliver a post-match pressing report with your PPDA, trigger rate, and recovery time compared to the league benchmark — so you know whether the issue is execution or structure.
You're preparing for Saturday with two days and no analyst.
My staff does their best with video, but we can't cover everything. By the time I know how their wide press works, it's already matchday.
We provide a pre-match opponent profile: their defensive shape, pressing triggers, set-piece patterns, and two or three exploitable patterns — ready by Wednesday.
A player's output is dropping. You don't know if it's a form issue or something you're missing.
I trust my eyes. But sometimes I want a second layer — something that tells me whether I'm seeing a real dip or just a bad run of games.
We track every player against their own rolling baseline. When output drops more than one standard deviation over three matches, you get a flag before it becomes a squad problem.
You have a specific tactical question. You need an answer, not a generic dashboard.
I wanted to know whether playing a higher line would actually gain us more turnovers in transition or just give up more goals. Nobody could answer that with data.
We take one specific hypothesis and build a research answer around it — using your data and comparable clubs. You get a clear finding and a recommendation, not a spreadsheet.
We read your team before we say a word
Before the first conversation, Forma prepares a data portrait of your team across six dimensions. We arrive with a hypothesis — not a conclusion. You tell us what we're reading correctly and where we're wrong. That conversation produces the brief. The brief produces the research.
If you want to benchmark your pressing against Atlético Madrid rather than the league average, we use Atlético as the reference. The analysis fits your philosophy — not the other way around.
Example: style fingerprint vs. league benchmark
How it works
We prepare a data portrait of your team in advance. You tell us what you agree with and what you don't. That disagreement shapes the brief.
Forma runs the analysis using StatsBomb data. No data uploads, no IT setup, no configuration required on your end.
Not a dashboard. A focused report answering the question you actually asked — ready for your desk, your staff meeting, or your next session.
The first report is free. No commitment, no contract.
Start with one free report. Pick the question you've been unable to answer.
The pilot is typically a post-match pressing report, an opponent profile, or a specific tactical research question — whichever is most useful to you right now.
[email protected]PILOTS TAKE 5–7 WORKING DAYS FROM YOUR ONBOARDING CALL · NO DATA UPLOADS REQUIRED