Club valuation.
Done properly.
For buyers, sellers, and investors. The FC-MMM model separates every driver of club value: football performance growth, squad quality, commercial revenues. A single defensible number. Fixed fee: €150,000.
Where It Fits
Financial Analytics is the convergence of both data pillars.
Club valuation draws on the same Football Analytics and Commercial Analytics infrastructure we run for clubs every day. The difference is the output: instead of informing decisions, it produces a number that holds up in a transaction.
The Problem
Every club transaction uses the same flawed playbook.
Football club valuations are routinely contested, withdrawn, or renegotiated because the underlying methodology doesn't hold.
Comparable multiples are unreliable.
Applying revenue or EBITDA multiples from Manchester City to a Belgian second division club ignores every structural difference between them.
Football value and commercial value are conflated.
A club's squad quality and its ability to generate sponsorship revenue are separate value streams — and separating them changes the number materially.
Most reports are commissioned by one side.
A valuation commissioned by the buyer has a different incentive to one commissioned by the seller. Neither is objective. Both end up in the same negotiation.
No documented, repeatable methodology.
Deals collapse in due diligence because the assumptions don't hold. A model that can't be explained can't be defended.
The FC-MMM Model
A value tree that separates every driver.
Football Club Value is the sum of three distinct components: Football Performance, Team Value, and Fan and Commercial Value. Football Analytics provides the performance growth models that feed Football Performance and contribute to Team Value. Commercial Analytics quantifies the off pitch value streams. Together they produce a complete, defensible enterprise valuation.
Football Performance
Long term performance growth models: squad value appreciation, player development pipeline, scouting quality. The growth trajectory of the playing asset.
Fan & Commercial Value
Revenue mix analysis, CLV modelling, sponsorship ROI, pricing sensitivity. The off pitch income drivers and their resilience under stress.
Team Value
The aggregate squad asset value, benchmarked against comparable transactions. Football Analytics data feeds directly into this component as well.
What You Get
Four deliverables. One complete picture.
The FC-MMM Valuation
Full model output: driver level breakdown, revenue attribution, squad value estimate, and a single defensible enterprise value range.
Sensitivity Analysis
What happens to the number if performance declines? If the main sponsor leaves? If relegation occurs? Every key scenario tested under stress.
Investor Ready Report
A clean, structured document covering methodology, assumptions, comparable context, and the value narrative. Built for due diligence.
Working Model
The full model in Excel with documented assumptions and input tables so you can run your own scenarios and update it as the club evolves.
Why It Matters
No conflict of interest. Anywhere.
Most advisory work in football M&A is done on success fees. That means the advisor's incentive is to close the deal, not to get the number right. We charge a fixed fee. We don't take equity. We don't work for both sides. Our only incentive is accuracy.
The FC-MMM methodology is fully documented and reproducible. Every assumption is explicit. Every input is traceable. It's built to survive due diligence, because that's the point.
Fixed fee: €150,000. No success fee, no retainer tail, no equity stake.
Commissioned by neither buyer nor seller. We work for the accuracy of the number.
Fully documented methodology. Every assumption explicit, every input traceable.
Built on the same analytics infrastructure used by clubs we already work with, not assembled for one transaction.
Fixed Fee
€150,000
All four deliverables. No variables. No surprises.
Who It's For
Buyers & Investors
- Understand what you're actually buying
- Separate squad value from commercial value
- Run scenarios before term sheet stage
Sellers & Boards
- Credible independent valuation to anchor negotiations
- Understand which value drivers to improve before sale
- Reduce information asymmetry
Investment Banks & Advisors
- Add football specific analytical depth to M&A mandates
- White label or co-branded engagement structures available
- Reproducible model for LPs and due diligence packs
Get Started
Ready to put a number on it?
We start with a discovery call to understand the context: club, transaction structure, timeline. From there we scope the engagement and get to work.
Fixed fee. No commitment until scope is agreed. Usually 4 to 6 weeks to deliver.