Your squad decisions are only as good as the analysis behind them.
Forma builds the analytical layer that mid-tier clubs don't have. We deliver structured analysis on your recruitment, players, and performance — so your decisions are grounded in data, not instinct.
Request a pilotdedicated analysts at most clubs below Eredivisie top 8
agent calls per transfer window, most clubs shortlist manually
estimated cost of a poor signing (fees + wages + opportunity cost)
Where your week actually goes
Based on conversations with TDs at clubs in NL, BE, and DE leagues
You can't properly assess 200 candidates in a two-week window.
The agents know I'm under pressure. They push whoever they have. I end up signing whoever I've heard of most — not whoever's right for us.
We build your shortlist before the window opens. Every candidate is profiled against your squad model — not the market consensus.
Your coach says a player isn't working. You need to know if that's true.
I can't watch every session. I'm making €1M decisions based on what the coach tells me — and what I can see on weekends.
We deliver weekly reports tied to your KPIs. Clear signal on whether performance is drifting or this is just a bad week.
The board wants numbers behind every decision you made.
I'm the one standing in front of the board explaining why we signed who we signed. I need something behind me — not just my word.
A weekly board-ready summary of squad performance, recruitment rationale, and market context — with the numbers to back every call, ready before the meeting.
A player's output drops — you don't know if it's tactical or personal.
One of our best players was off for three weeks. Turns out something was going on at home. I had no process for catching that early — or for deciding who should step in and have that conversation.
We track output consistency per player and flag early deviations against their own baseline. When the pattern suggests something beyond form or tactics, we surface it — so you can check in personally or assign someone who can.
Other problems we can solve
These come up repeatedly in conversations with TDs. We're building towards each.
You don't know which coaches in your network are available — or would actually fit your identity.
Your academy pipeline is opaque. You can't tell who's two months away from being ready.
You have no visibility into which leagues and positions your scouting network isn't covering.
Multiple key players come out of contract in the same window and you have no unified timeline.
How it works
We learn your squad model, game identity, and recruitment priorities. One call, no forms, no IT setup.
Forma runs the research using StatsBomb data. You don't need to provide data or configure anything.
Delivered as a clean PDF or shared document. Ready for your desk, your coach, or your board.
The first report is free. No commitment, no contract.
Start with one free report. No commitment required.
The pilot is typically a recruitment shortlist or player performance report — whichever is most useful to you right now.
[email protected]PILOTS TAKE 5–7 WORKING DAYS FROM YOUR ONBOARDING CALL · NO DATA UPLOADS REQUIRED